Advertising Copywriting

Advertising Copywriting Is The Vital Key To Substantially Increase $$$.

Advertising copywriting is writing effective response-driven advertising copies and of course holds the vital key to substantially increase your profits.

Advertising copywriting is about using words that sell – powerful, inspiring and persuasive words – that

• Trigger the core emotions of your target audience. People have craving egos, desires and fears – 90% of people buy on emotion.  
  
• Satisfy those craving egos, desires and fears by solving their problems and ‘quelling their thirst’.

Advertising copywriting is also about: 

• Aiming your copy at the toughest client to buy.
  
• Appealing to your readers’ self interest and answering the critical question “What’s In It For Me?”  
  
• Applying the 3R’s – The Right words, in the Right order, to the Right targeted audience.
  
• Using statistical analysis to see if your ads are profitable. Glyphius software allows you to score any ad copy after comparing it with a massive database of profitable and unprofitable ads. 

Advertising copywriting can take many forms:

• Direct Mail: A Direct Mail Marketing and Advertising Program is an excellent strategy for many businesses.  

o        Direct Mail campaign for an existing customer database - a promotion with an incentive such as, coupons, discount, free product when buying XYZ, etc. To stay successful in business these campaigns need to be repeated with regular intervals.

o        Direct Mail campaign for a new product or service. This campaign should consist of a series of letters that are sent out within a certain period from each other. The big marketing guru’s such as Dan Kennedy recommend 5 to 7 letters to get the best response. Make sure that all the copies are written prior to the campaign.

• Email Marketing: A very popular marketing and advertising strategy many businesses use whether online or offline.  

o        Email Marketing campaign for an existing customer database is more or less the same as for a direct mail campaign.

o        An Opt-in Direct e-Mail Marketing campaign is aimed at building a list of interested subscribers for your web business.

1.      Transform the landing page of your website into a squeeze page. The only purpose of a squeeze page is to build a subscribers list.

2.      Create a compelling opt-in incentive – people like something for FREE.

3.      Craft a series of direct e-mails to be send out at regular intervals until those e-mails become profitable.

The ‘Do-It-Yourself Email Marketing’ software program takes the hard work out of email marketing campaigns. Collect email addresses of your site visitors with a ‘join my list’ sign-up on your website. Then, easily create and send compelling email newsletters, promotions and announcements to turn your visitors into customers.

• Website Content: Ultimately it is the content on your website that will drive your business to succeed. Your website is your business advertisement – it is all about advertising copywriting. And don’t forget to:  

o        Place your main keywords in title tags

o        Write META descriptions

o        Tell your visitors what they will find on your site and who you are on the home page

o        Use keywords in the body content of your web pages.

o        WordTracker will find the keywords you need to succeed online.

·         Google Adwords: You are only allowed 25 characters for the headline and then 35 characters each for line 2 and line 3. Your Ad needs to be short and powerful with the right keywords.

·         Display Ads: Yellow page adverts, newspaper adverts, magazine adverts or any space advert requires an editing process to make the copy fit and get a response at the same time.

·         Brochures: Need to display your offer! Entice your audience.

·         Press Releases: Provide newsworthy information to your readers. Make sure that the information gives all the answers to why, what, where, who and how.

With advertising copywriting it is the HEADLINE that draws in the crowd. The headline can make the difference between Success and Failure in advertising.

A good friend and colleague, Trevor Crook - the Crocodile Dundee of copywriting – has this amazing arsenal of proven and tested strategies on copywriting and other advertising and marketing strategies that will explode your business. If you need any help in advertising copywriting check out The “Ultimate Direct Response Advertising and Marketing Tool Kit – Judgement Day”.